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Appearance is crucial for obvious reasons in the fashion industry. With that in mind, many fashion e-commerce sites can be an excellent source of design inspiration. Attractive design and photography can make the products more appealing to visitors and increase sales. There are a lot of different design styles and approaches that are used by online fashion shops, but generally photography and product/model images play a large role. Sometimes the design and layout is minimal, allowing for more empasis on the products. Others feature huge photos as the primary focal point of the page.